Web Content

Developing copy for the web presents writers with a whole new set of challenges. Generating impact is essential, and your copy must be lean and work hard in order to maintain a typical web user's attention span. Ceditor work with your web developers, brand managers and marketing teams to ensure that content is compelling and drives your web presence.

Information architecture

Web copy is obviously essential, but it's just one component in your web strategy. What good is killer content if no-one can find it? Ceditor can help you create an information architecture so customers can easily navigate your site, regardless of whether they know what they're looking for. Central to this is understanding your offerings, and developing customer-focussed taxonomies that will encourage topic-based browsing and serendipitous discovery.

Content management

Keeping your content fresh and exciting - whilst ensuring that publishing rights are suitable controlled - is essential if your website is going to thrive. Ceditor has extensive experience in the following:

• Content audit
• Generating publishing workflows and content lifecycles
• Defining publishing roles
• Designing and creating home and landing pages
• Image sourcing and branding
• Defining style guides and tone of voice
• Metadata, legalities and governance